If you live and work in South Central Pennsylvania, or run a business in this area, then you may have heard of something called Twitter. It’s not a bird, though their logo mascot is a rather funny-looking bird. So you’ve got your Central Pa. website up and running and you are wondering how to promote…
Monthly Archives: May 2011
Why Article Marketing Is Important
Article marketing has been around a lot longer than the Internet. In the old days, savvy business professionals wrote articles for trade journals. They typically didn’t get paid for these articles. If they did, the pay was minimal. But what they did get was a byline and a bio. The bio often stated where they…
Local Marketing On Facebook
Local businesses in South Central Pennsylvania wanting to tap into the power of Facebook marketing have more than one option. Facebook actually has a lot of versatility and flexibility built into it. And, surprisingly, you don’t have to spend a lot of time there to use it effectively – especially for local marketing efforts. Here…
Just War Lecture In Enola, Pa. – TONIGHT
If you don’t have plans tonight, then I’d like to invite you to attend a just war lecture sponsored by St. Michael’s Anglican Church in Enola, Pa. You don’t have to be a Christian, or an Anglican, or a member of St. Michael’s to care about the topic of Just War. Some famous secularists, including…
Who’s The Real Social Media Expert?
I’ll be honest with you. I don’t like the terms “expert,” “guru,” “ninja,” or “rock star” in describing a profession. These words have become chic, however. Especially online. In just about every corner of the Web you’ll run across a ninja, expert, or guru on some topic. I hardly ever follow them on Twitter, nor…
West Shore Co-Working Group
Since January of this year, I’ve been leading a co-working group in Mechanicsburg, Pa. We meet at Panera Bread on Carlisle Pike every Wednesday from 9 a.m. to 1 p.m. We’d like you to join us. What Is Co-Working? Co-Working is an interesting idea. People who are accustomed to working on their own – freelancers,…
It’s Friday, Do You Know Where Your Links Are?
Link building is an important part of search engine optimization work. Of course, some of the methods are outdated and some are fairly new. Still, building inbound links should not be left to chance by any means. Here is a list of ways that South Central Pa. webmasters can build links to their websites: Leave…
Is Local Search Making An End Run?
A recent study shows that local search ad revenue will climb over the next four years by almost $3 billion. Of course, that’s not news to those of us who have been keeping on eye on things. What that really means is that Google and Bing (mostly Google) will make a lot of money off…
Why Rural Online Marketing Is Untapped
Why is it that you don’t find much information about rural online marketing? You can find tons on local marketing. Mobile marketing is all the rage. Video marketing is “the future.” Twitter is Da Bomb (NOTE to FBI: I am NOT a terrorist! – but you can have the TSA feel me up anyway). So…
What Blog Marketing Is All About
Blog marketing has become a very effective method for branding and positioning a business in the marketplace, whether that be the local marketplace or the global marketplace. But what makes blog marketing so effective? Blog marketing is effective for a number of reasons, among them: An invitation to the search engines – Search engines crawl…