Monthly Archives: June 2011

Link Building With Diversity In Mind

So you’ve heard that you should be building links to your South Central Pennsylvania website. Good! But are you going about it the right way? Just to be clear, there is no one way to go about your link building, but there are a lot of ineffective ways. I hope after reading this blog post…

Surging New Sites With StumbleUpon

Taking a look at my traffic count over the last thirty days, I’ve discovered that more than 50% of my traffic for this domain name is coming from StumbleUpon. That’s highly unusual so I thought I’d ask, “Why is that?” I’m 100% sure it has something to do with the way that I’m blogging. My…

How You Can Be A Google Porn Star

Barry Schwartz tells how Google returned a photo of a nude woman when he went searching photos for his own name. I won’t get into why he decided to search for his own headshot, but if you’ve never been that vain, then you should try it. You never know what you might find. Mr. Schwartz…

What Is Viral Marketing?

You may have heard the term “viral marketing.” If you have, kudos to you. It’s a fairly new term. In fact, it was coined in 1997 when Hotmail, now owned by Microsoft, persuaded millions of people within months to sign up for a free e-mail account. That was the first true viral marketing campaign. Since…

Places: Where Bing Excels

If you talk to most people about search engine results, they’ll tell you that they get the best results from Google. That used to be true 100% of the time. But there are at least two areas where I think Google is losing in search results. The first area is in autos. Yahoo! Autos has…

My Beef With Klout

I’ve been playing around with Klout, a social media metrics tool, for a few weeks now. I mostly like it, but there’s one thing that I haven’t quite got my mind wrapped around yet. That is, namely, the “Influencers” metric. I know what it is. I know what it’s supposed to do. It doesn’t work….

To What Extent Is ICANN News ‘News’?

In case you haven’t heard, ICANN (Internet Corporation for Assigned Names and Numbers), the governing body for domain names around the world, has made a breakthrough decision that could change the direction of the Internet forever. That decision is this: Anyone with $185,000 can now apply to start their own generic top level domain (gTLD)….

Skype, Facebook, And Your Business

I’ve been looking into Skype. They’ve got a really sweet deal going. For $2.99/month, you can have unlimited calls to U.S. and Canada landlines and mobile phones. You can even get an online phone number so that people can call you from anywhere and it be a local phone call. That’s pretty nice. While looking…

Modern Link Building In 5 Easy Steps

I got this idea from veteran online marketing maven Debra Mastaler. And if you’re wondering what link building is, just suffice it to say that it’s an activity that involves marketing your website’s content using offsite techniques that drive traffic and improve your search engine rankings via inbound links to your web pages. That’s a…

SEO Icon: Content Reseller

From time to time, we get a wild hair-brained idea. Of course, some of those turn into real profitable enterprises. Recently, Taylor and Associates has teamed up with SEO Icon, a reseller of content for a partner firm of ours who shall remain anonymous. Just in case you’re wondering, clients of ours in the South…