Like a lot of things, public relations has changed quite a bit since the advent of the Internet. Online marketing isn’t just online marketing any more. It’s also online PR, and that includes press releases. While press releases are still a large part of the public relations picture, how they are written today has changed…
Monthly Archives: July 2011
5 Reasons To Hire A Ghostwriter
If you aren’t sure whether you should hire a ghostwriter or not, allow me to mention 5 reasons why you should consider it: You’re not a writer – Let’s face it, not everyone is a writer. Just like not everyone is a mechanic or a carpenter. I can change my oil and replace my spark…
CMS Or HTML? Pros And Cons
When it comes to designing a website, should you use HTML or build your site using a content management system (CMS)? It’s a good question and I’m not the first to ask it, but today I’ll give you the pros and cons of both approaches. Which one works for you depends on your goals, budget,…
3 Ways To Build Links With Articles
Article marketing started out in the early days of the Internet as a way to drive traffic to a website by tapping into the audience on another website. In those days, you were pretty limited in your options for promoting your website online. You could Write articles Submit your website to directories Get listed in…
What An E-mail Newsletter Does For Your Business
Newsletters are nothing new. They’ve been around for a long time. Last century, they were as common as buttered bread. And they cluttered many a mailbox or retail counter. But have they become obsolete in the digital age? Absolutely not. In fact, not only are newsletters not obsolete, but they are more relevant than ever….
Free E-book Offer: Local Winning
I find myself quite often downloading e-books and subscribing to newsletters just to see what fellow marketers are up to. I’ve found it’s a good way to stay fresh and up to date on my knowledge of SEO, local search, social media, and Internet marketing in general. It’s hard, when you download enough e-books, to…
Are You Confused About ‘True Reach’?
True reach is a term that you may not have heard about if you are not involved in social media marketing. If you are, then you may be confused about what it is exactly. I admit, it is difficult to wrap your head around it, but I’ll attempt to make it easier. The social media…
What The Death Of Direct Mail Means To You
Direct mail marketing is still effective – for now. But if U.S. Postmaster General Patrick Donahue is correct in his prediction, 15 years from now it won’t be. Watch this video interview to see what I mean: Bloggers have already killed the newspaper journalism industry, and traditional marketing paradigms have been in decline for at…
5 Social Bookmarking Sites You Aren’t Using (But Should)
Chances are, if you’re doing any social bookmarking at all, then you are likely using StumbleUpon, Digg, Delicious, and maybe Reddit. But if you don’t know what social bookmarking is, then you aren’t even using those. This post is for those of you who know what it is but aren’t making the most of it….
Where To Find Local Media
I stumbled upon a new media resource tool recently that I thought I’d share with readers here in the South Central Pennsylvania area. It’s called NeedMedia and it’s a directory, of sorts, for finding local and national media for your public relations needs. I think you’ll find it quite useful. I used it to find…