I’ve been working online just long enough to have seen and heard a good number of small businesses make fatal mistakes with their Internet marketing. I’ve even made a few of those myself. Hopefully, I’ve learned from them. But I’d much more prefer to learn from someone else’s mistake. I hope you would too. One…
Monthly Archives: September 2011
7 Questions To Answer For Your About Us Page
I went to meet with a client this morning to interview him for his About Us page. This is one of the most important pages on your website and will likely get more traffic than any other if done right. So I wrote down 7 questions to ask during the interview. These 7 questions will…
Facebook Is In Bribery Mode
Facebook wants your small business money. So they’re going to give you some first. In fact, they’re planning to give away $10 million in free advertising $50 at a time. There’s nothing really revolutionary about this at all. Google’s been doing it for years. And if you open up a Web hosting account at just…
Generic Domain Names Increase Your Click-Throughs
SEOs looking for validation can now bask in a new study conducted by Domain Sherpa that backs up their claims that generic domain names are best for your PPC campaigns – and I would add your SEO campaigns as well. For a few years now SEOs have had this argument going on. Those in favor…
Why I Like Small Businesses
I am a ghostwriter. That means I write content for other people and they put their name on it. I’m good at it. Real good at it. And I like doing it. I’m so good at what I do that I could charge a lot more money and go after the big clients. So why…
What The Facebook Changes Really Mean
Yesterday, Mark Zuckerberg, CEO of Facebook, delivered a keynote address at the f8 conference and announced that Facebook was making a few changes. Since then the Internet has been a chatter over all sorts of complaints about the changes, but what do they really mean? First, if you’re one of the 800 million Facebook users…
Post f8 Conference Blog Post
Today, Facebook is planning to make an announcement about how it will change social networking forever. You can view the keynote presentation at 1 p.m. EST right here. Afterward, I’ll have my thoughts on Facebook’s announcements. I’ll prepare them as the keynote address is being made. Stay tuned. 12:50 p.m. Talking heads discussing their first…
Google+ Connects To Klout
It’s perfect timing, and I don’t think it was an accident. Google+ and Klout synchronized their efforts. Just when Google+ moved out of its field testing phase and into public beta, Klout added them to their list of services. You can now measure your influence on Google+ taking the number of services to 11 with…
Google+ Moves Out Of Field Trial – Why You Should Care
Google+ just announced that they are moving out of field trial and into beta. So what’s that mean? In a word, it means that anyone can join without an invitation. Yep, even you. This is big news for a number of reasons. First, Google+ is the fastest growing social network in history. It’s not the…
8 Ways To Prospect For New Customers Online
Online prospecting has been as sophisticated an enterprise as offline prospecting – and just as important, if not more. Here are 8 ways that you can search and find the right customers for your business. Blogging – You might not think of blogging as a prospecting tool, but it is. With every new blog post…