I love reading SEO blogs, especially those of the theoretical kind. Two of my favorites are SEO Theory by Michael Martinez and SEO By The Sea, written by Bill Slawski. Both of these men are brilliant. That’s not to say that I always agree with them. I just think they are always interesting. Recently, Mr….
Monthly Archives: September 2011
What Kind Of Conduit Are You?
I had a moment of serendipity last night. It was really kind of freaky, but it was freaky in a fun way. Every Wednesday night, when I am able, I attend a social gathering of writers in Gettysburg. We eat, we laugh, talk about politics, make fun of each other, drink a few adult beverages…
Are You Using These Online Marketing Channels?
I thought I’d just quickly share 19 online marketing channels you can use right now, today. Are you using these effectively? Your website – Your company website should be the hub of your online marketing efforts. Your company blog – A company blog can be used in many ways – branding, targeted marketing, link building,…
18 Ways I Make Money (Online And Off)
I decided to count the ways that I currently earn income. Most of these are from online sources, but a few of them include off line income streams even if partially. Here are 18 ways my wife and I make money. Blog Management – This is where the bulk of my income currently comes from…
What Makes Google Places An Odd Place To Be
With traditional SEO, it’s all about content and links. You write a web page centered on one key phrase, dress it up with images and other eye flutter, then promote it with links. If you’re good at it, you’ll achieve high rankings based on your efforts. If you’re concerned with ranking for a particular geographic…
Is Anchor Text (As We Know It) Dead?
For years SEOs have been preaching exact match anchor text for all your links. For the uninitiated, let’s talk about what anchor text is and why “exact match” has been so important. Definition of Anchor Text Plain and simple, anchor text is the phrase you use to link from one page to another. In this…
Writing Well Is The Most Important Thing To Your Readers (Shouldn’t It Be For You?)
I love this graphic. It illustrates one thing: Writing well is the most important element to your Internet marketing efforts. Rand Fishkin’s blog post isn’t about writing. It’s about how to get your blog posts tweeted and retweeted more often. One of his 21 points is to ensure that they are well written. But look…
How Mobile Wi-Fi Saves My Business
Every now and then where I live in Adams County, Pa. (I live about a half mile past the boonies) we get an outage on our Internet service that effectively shuts down my business. Since I make my living writing online content, I have to have constant Internet service. But that’s not possible. Or is…
3 Things You Should Do Every Day
When it comes to Internet marketing, many small business owners think that they can just hire a marketing firm to handle all of their online marketing needs and then business will just take care of itself. That typically isn’t the case. Even if you hire the best Internet marketing firm on the planet, there are…
5 SEO Fixes You Can Do In 5 Minutes
Many small business owners are intimidated by search engine optimization. But you needn’t be. You can perform many SEO tasks for your website in just a few minutes. If you’ve never done these before, it might take a little longer, but you should be able to complete each of these in 15 minutes or less….