If you’ve been waiting for Google+ accounts for business – or even if you haven’t – then they’re here. Warning, though: You’ll have to jump through a couple of hoops to get it up and running. If you haven’t heard of Google+ or you’re not sure you want a Google+ account, then you might want…
Monthly Archives: October 2011
Is Social Media Metrics A Good Thing?
Are social media metrics good? Klout, a company that claims to measure influence in social media, recently announced that it has updated the way it measures influence. My score went up. Fairly significantly. I’d been hovering around the 32 mark in my Klout score, down from 36 a few months before. Today I discovered my…
The Google+ Spam Gate Is Opening
I knew it was just a matter of time. I knew, in fact, it was just around the corner. And I was right. The Google+ spam gate is about to open wide. Last night, I blocked my first Internet marketer on Google+. I feel purged. It happened on Twitter, now it’s happening on Google+. Here’s…
How Google Places Helped One Business Hit Page 1 In Google In One Day
If you don’t think Google Places is important, think about this. Over the weekend, I helped a client hit page one in Google by doing two things: Writing one page of content for its website Claiming its listing in Google Places Within 24 hours, that business was ranked No. 4 in Google for a key…
Out-Of-The-Box Thinking On SEO
I’ve taken Michael Martinez to task before on some things that he’s said, but I generally like reading his blog. He writes some of the most unique content about the topic of SEO that I can find and he usually takes a contrarian point of view, which I like a lot. But I often find…
The Kink In Your SEO Garden Hose
Just when you think you’ve worked hard enough to gain that coveted No. 1 spot in Google’s search rankings, you plummet several pages and find yourself buried with no prospect of rising to the top again. What happened? No one can say for sure (no one except Google), but what likely happened is you were…
Lead Generation Vs. SEO
I am occasionally reminded that few people new to Internet marketing really understand SEO. They don’t understand what the letters stand for, what they mean, or why it’s important. But every business owner understands the importance of lead generation. Without good leads, you won’t close sales. That’s why I am considering changing the way I…
13 Blog Post Types That Generate Long-Term Fans
If you want to turn readers into long-term fans of your blog, you’ll need to provide them with content that makes them forget they have a life. Here are 13 blog post types that you can use to turn casual readers into long-term fans of your blog. The “Best Of” Post – Use your best…
7 Online Lead Generation Methods That Work
When it comes to online marketing, it’s all about generating leads. Whatever you do, you hope to drive traffic back to your website and close a sale. Here are 7 tried and true online lead generation tactics that still work. Search engine optimization – SEO is nothing more than the process of ranking your web…
What Are You Giving Away?
Every now and then I come across a great promotional effort and I have to share it with you. This is Internet marketing at its best. Curiosity Quills is a website committed to helping literary artists make the most of their online promotions. Their target audience, obviously, includes creative writers – novelists, poets, screenwriters, etc….