When Google introduced its Knol pages to the public in July 2008, I was skeptical that it would become anything worth writing home about. Three years later, I only know one person (other than myself) who even uses it. An SEO who swears by it. I’ve wondered why other SEOs haven’t sung the praises of…
Monthly Archives: November 2011
Is Small Business SEO Too Hard?
More than one blog have discussed Google’s policies toward big businesses versus its policies toward small businesses. Should small business owners be worried? Until now, small businesses have had no problem getting indexed or ranked in Google – if they knew how to do it. Many small business owners don’t have the time to go…
Is Cyber Monday All Hype?
According to comScore, it’s the biggest online shopping day of the year. But some people are saying it’s a myth. And 57% of Christmas holiday shoppers will do their shopping in brick-and-mortar stores after today. Of course, I’m talking about Cyber Monday. Is it hype, or is it really the day to shop online? Many…
Did You Have A Happy Thanksgiving?
We took a week off for the holidays. It was a good Thanksgiving at Taylor and Associates. We hope the rest of Adams County and York County, Pa. had a good Thanksgiving as well. Now we’re coming up on the weekend and December. We’ll be putting our Christmas tree up this weekend. That means the…
Craft Show In York Springs This Weekend
If you live in Adams or York counties, Pennsylvania and you’re looking for something to do this weekend, come on by the York Springs Fire Company and look for the Grammies Dolls booth. Every year for the past three or four years my wife and I have set up a booth at the York Springs…
Your Newsletter And Your Business
There are some marketing tools that are so essential for a small business that it’s no wonder more businesses don’t have them. One of those tools is a newsletter. Thanks to modern technology, every small business can have a newsletter that is affordable and that represents their business in powerful ways. And the best part…
Help! Skype Is Forcing Me To Change My Phone Number!
OK, I’m being a little melodramatic. Skype isn’t really forcing me to change anything. However, we are changing our phone number effective tomorrow. We will have a Skype number. 717-557-8677. We decided to go totally wireless for a number of reasons, the first of which is it’s just a sound business decision. We can get…
Fresh Content Is The Name Of The Game
Static websites just don’t cut it any more. Those are websites that you build in one day and then forget about. You might do some initial promotion – a press release, some link building, directory submissions; but once you’ve promoted it, you forget about it and move on. It’s static. Static is bad. If you…
Why Google+ Is Important For Locals
It appears that Google is now telling searchers how many people in their local area have +1ed a particular piece of content. This could be an indicator that Google+ will become ever more important for local businesses in South Central Pennsylvania. But the kicker is, in order for Google to see that information, you’ll have…
Does Your Business Need A Google+ Page?
Not everyone needs every service that rolls out on the Web. Every time something new happens, it seems, especially if it happens because someone big and famous did it, or a large corporation did it, then a bunch of people jump in to test it and then start advocating its use. Let’s get specific. Google+…