Small business owners in Adams County and York County, Pa. can increase their exposure online with one simple tool. It takes about ten minutes to set up a
Monthly Archives: December 2011
Interactive Marketing With Google+ Hangouts
Google+ made a big splash in social media when it went public earlier this year. It is now the fastest growing social media website in history. One of its most popular, and most advanced, features is the hangout feature that allows users to meet in a group video chat session. It can be a lot…
Improve Your Page Load Time With One Simple Trick
When it comes to improving your website’s page load time, all it takes is one little trick. Five minutes of your time. But why would you want to improve your page load time? A couple of reasons. First, the search engines care about page load time. It could affect your rankings. And secondly, with faster…
What Are External Links?
When it comes to building links for your website, there are three types of links. Inbound links – Links on other websites that link back to yours. Internal links – Links that point from one page on your website to another. External links – Links on your site that point to other sites, or pages,…
Don’t Tweet Without A Contract
An interesting lawsuit over a Twitter account is about to set precedence where none exists. Here are a few interesting facts about the case that could ultimately affect its outcome: The account was set up by an individual, an employee of a company named PhoneDog The account has PhoneDog in its name; ironically, it also…
The Real Value Of SEO
Ask any business owner if they’d rather have a No. 1 ranking in Google for five of their keywords or an extra 1,000 targeted visitors to their website and they’ll likely tell you they’d rather have visitors. Rankings don’t necessarily translate into traffic that converts. That’s what most SEOs won’t tell you. Whatever kind of…
How To Integrate Your Marketing
Online marketing is still new enough to most Adams and York County businesses that some business owners are at a loss as to where to get started. They’ve been using traditional marketing methods for decades and they aren’t quite ready to abandon them. The good news is, you don’t have to. Why not gradually integrate…
Adams County And Local Online Marketing
How many people do you know use a cell phone? And how many people do you know use it for searching for information online? Do you see that as an opportunity? Adams County is the most rural county in Pennsylvania yet everyone I know has a cell phone. They use their cell phones for a…
How Good Customers Can Save Your SEO
More and more, the search engines are looking for sentiment in your content. Even while most SEOs are still preaching the virtues of keywords and links (and, I admit, those are still effective nuts and bolts of search engine optimization), the search engines are getting more sophisticated in using technology that can determine whether a…
Facebook Timeline: Looks Better Than I Thought
Yesterday, Facebook rolled out its new social media platform – the Timeline – to the public. And today I saw my first one. Not a bad look, actually. When they announced the Timeline in September I thought it was a rather hokey idea. But after looking over Matthew Revert’s Timeline, I kind of like it….