A recent survey reveals that the majority of small business owners would invest all of their marketing budget into SEO if they could choose only one channel. That’s an interesting find because it shows that small business owners recognize that the future of marketing is online. Even more than that, however, the future of marketing…
Monthly Archives: December 2011
Twitter Brand Pages Coming Soon
Small businesses have several fronts for marketing their businesses online: Company website Google+ Facebook page Twitter Google+ page PPC ads Blog Electronic newsletter Articles HubPages Squidoo Lenses Just to name a few. Now, Twitter brand pages are about to create a new avenue for small businesses and a great new opportunity. Of course, they’re not…
6 Types Of Online Videos
Even small businesses can get in on the online video marketing game. Small businesses in Adams and York counties, Pennsylvania even. But what kind of video is best for your business? There are quite a few different video formats you can use to increase traffic to your website and improve website engagement. Here are 6…
Local New Oxford McDonald’s Goes Viral
Have you ever heard of viral marketing? This is a term that describes what happens when word of mouth gets out of control. Well, the New Oxford McDonald’s experienced that this week when a fundraiser reached incredible proportions. The Backstory Earlier this week, five high schoolers were involved in an automobile accident in which they…
Should You Outsource Social Media?
There are plenty of companies out there that will take your money and tell you they are managing your social media presence. Some of them are quite good at what they do, but it will cost you. Others will just take your money. We recommend you manage your own social media, for the most part….
The Three Content Types
Internet marketers like to break things down into categories. Especially content. But I’m going to break content down into three different categories that you typically don’t hear about. Online content is usually broken down into categories like videos, articles, blogs, etc. Those are fine categories, but let’s do it a little differently. Shall we? On-Page…
Make Your Blog A Branding Bridge
A business blog is a lot of things. It’s an SEO tool. It’s a social media tool. And it’s a branding tool. Just to name a few. Search engine optimization is a webmaster’s effort to increase their search engine rankings by the way they write their onsite content and promote that content offsite. If you…
How Videos Drive Traffic
In the world of Internet marketing the way to get people to take actions you want them to take is to entice them. It’s a “pull” mentality, not a “push” mindset. In other words, you aren’t going into people’s homes and offices and shoving your sales pitches down their throats. You have to be a…
Today’s Marketing Is Conversational
People in Adams County, Pa. know what most city slickers are just learning, namely, that markets are conversational. Why is that we’re ahead of the curve ball? In a sense it has to do with our way of life. We still go to farmer’s markets and congregate in the town square to discuss politics, business,…