Ask any business owner if they’d rather have a No. 1 ranking in Google for five of their keywords or an extra 1,000 targeted visitors to their website and they’ll likely tell you they’d rather have visitors. Rankings don’t necessarily translate into traffic that converts. That’s what most SEOs won’t tell you.
Whatever kind of marketing you end up on doing online should translate into new traffic to your website. If it doesn’t deliver traffic or some kind of branding benefit, then it isn’t effective marketing. That includes search engine optimization. Simply having high rankings for your keywords, if it doesn’t bring new traffic to your website, is pointless.
That’s why Taylor and Associates focuses on quality writing. We’re not just interested in watching your search engine rankings go up. We want to see your traffic and conversions go up.
Only the quality of your on-page content can convert your traffic. And only the quality of your off-page content can send traffic to your website. That’s ALL content. Whether we’re talking about your search snippets, social media profiles, or link anchor text, if it isn’t sending you new traffic, then it isn’t doing its job.
If your current SEO is focused on high rankings that don’t deliver traffic, it’s time to find an SEO who is more focused on providing great content that converts.
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