Where Is Blogging Headed In 2012?

Instead of writing a long post about where blogging is going, and where it is now, I decided that today I’d just share a video. Shani Higgins can say it better than I can anyway. And she’s got the clout to back it up.

In summary, however, this is what you’ll hear (my paraphrasing):

Blogging is no longer a standalone platform
Women bloggers are growing fast
Not all blogging is personal
There is a lot of opportunity for brands to jump on the blog bandwagon (emphasis mine)
Sold out bloggers now manage an average of 3 blogs (my comment: Note that the key word is “manage”; they may or may not be writing them themselves)
Probloggers are approached by brands up to 1,000 times per week, but most of those brands are doing it wrong
Most bloggers aren’t making enough money to quit their day jobs (but understand that there are different reasons for blogging; this is referring to bloggers who are trying to earn an income from their blogging, not to companies trying to use a blog for marketing purposes)
Sometimes, the best way to blog is to establish a partnership with a brand

All of that said, I think you should watch the video. It’s less than 10 minutes of your time and it will be well worth it.