What Are You Giving Away?

Every now and then I come across a great promotional effort and I have to share it with you. This is Internet marketing at its best.

Curiosity Quills is a website committed to helping literary artists make the most of their online promotions. Their target audience, obviously, includes creative writers – novelists, poets, screenwriters, etc. They’ve recently created a contest that is getting some buzz and it’s easy to see why. You can find the details here where they are giving away a Kindle Fire.

If you haven’t heard, the Kindle Fire is Amazon’s new PC tablet. It’s in competition with the Barnes & Noble Nook and the iPad, only cheaper. I rather like it (though I haven’t purchased one yet). It looks like a good tool.

But let’s get back to the contest. What’s so good about it?

No. 1, Curiosity Quills is giving away something of value. But not just anything of value. It’s a special kind of value. They’re banking on their target audience – writers and literary artists – seeing the value in the item as well. As a poet and fiction writer, I certainly do. But it’s also something that is new on the market so not many people are going to have one by the time the contest drawing is done. (The Kindle Fire is due to hit the market on November 15, 2011. The drawing is scheduled for December 1, 2011.) See how that works?

So what do you have to do to enter? Here’s the brilliant part. Curiosity Quills has made it easy to enter and have given potential contest entrants multiple ways to enter. There should be no excuse for anyone not being able to enter this contest.

Here are the ways you can enter:

• Leave a comment on the contest entry page of Curiosity Quill’s website
• Follow @CuriosityQuills on Twitter
• Share the contest details via Twitter
• Follow them on Networked Blogs, a Facebook application
• Like their Facebook page
• Like the Curiosity Quills contest details page
• +1 the contest page on Google+
• Share the contest details on Google+
• Sign up for the Curiosity Quills newsletter
• Link to the Curiosity Quills website from yours

So if you have a Twitter, Facebook or Google+ account, you can enter. If you have an e-mail address, you can enter. If you have a website, you can enter. And if you have none of the above, you can enter by leaving a comment on their website (but you have to some way for them to contact you so if you don’t have an e-mail address you’d better leave your phone number in the comment).

Bottom line, everyone should be able to enter this contest. Even if you aren’t a writer or literary artist, you can enter. I’m sure they’re not going to check your credentials.

When you promote your business, are you making your promotional efforts this seamless for your target audience? Here’s your homework: Hold a contest and come up with as many ways as possible for your audience to enter. Be sure to give away something valuable.

Learn more about the Kindle Fire.

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