I’m not one for chasing search engine rankings. You can get to the No. 1 spot and still not get any business if your calls to action aren’t strong enough. But if you don’t get any traffic at all, then it doesn’t matter how strong your calls to action are. So you should do what is necessary to draw traffic to your website. That includes search engine optimization.
One of the newest online tools for social media is Google+. This is Google’s social network. I’ve said since I started using it that Google could cause search rankings to be based in part on its use. Now, a study indicates that might actually be happening.
I’ve already seen where my Google profile has increased in ranking because of my use of Google+. But here’s the deal: You don’t have to chase keywords to be effective in using the social network.
All you really have to do is engage with your audience. If you do that and you publish great content on a regular basis, then you should see a difference in your search engine rankings. Add on top of that a little Twittering and Facebooking and you’ll see even more of a difference. Use social media in moderation, but use it.
Google doesn’t just hate e-mail spam. They hate web spam as well. And you should too. Yesterday the search engine announced that it was going on the offensive against web spam – again. Without giving specifics, they said they were changing their algorithm to address the presence of web spam in their search results. I…
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A sitemap is a file you create and link to from your website to give the search engines an idea of the pages on your site. They are an XML file that contains information about each of your pages to help the search engines do their job better. You can have a website without a…
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Google has said for years that it really cares about unique content. It is often thought that “unique” means something you can’t find anywhere else, as in “no one’s writing about _________.” In a sense, that is what it means, but in a much broader sense what it really means is “no one is writing…
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There has been a lot written about domain names. I don’t know how much more I can add, but I can shed a little light on them for small businesses who want to participate in Internet marketing. Here are 6 specific ways that your domain name serves to define your business. Branding- The first, and…
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Link building is an important activity for building your reputation and increasing your chances for ranking for your key terms in the search engines. I’m not saying you should buy links – in fact, I’d discourage it – or that you should spend tons of money and time chasing low value links (I’d discourage that…
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There are only a few professions where adherents can disagree so much on the fundamentals of the profession and still succeed. SEO is one of them. Politics is an example of another profession where members practicing it have wide and disparate views regarding the profession itself and still manage a successful career. Acting is also…
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Search engine optimization, the process of creating content that helps search engines rank web pages for user search queries, is as much tied to website design as it is anything else. At one time, if you wanted your web pages to rank for key terms associated with your business, website design was the least of…
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Google Places gives local businesses a place to list their business and other details for the purpose of attracting local clientele. It’s a really simple concept, but there are some nagging details that could kill your listing if you don’t watch out. That’s why I’ve decided to talk about the 3 types of Google Places…
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There is more than one way to use e-mail marketing effectively. Having a company newsletter is just one of them. If you are considering e-mail marketing and don’t know where to start, consider any of these 5 methods of marketing through e-mail and consider using more than one. E-mail Coupons – You don’t have to…
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