Since video marketing has become one of the most effective marketing tactics online, I thought I’d share 5 specific ways you can use video marketing to increase your website traffic, improve your online reputation, and to drive sales conversions on and off of your website.
Ready? Here goes.
- Regular YouTube Channel Programming - You’ve likely heard of YouTube. You can create your own channel on YouTube and post regular content daily, weekly, or on another schedule that works for your business. The more videos you post the better your chances of finding your audience. Post great videos on a regular basis and you’ll drive traffic to your website and may even be able to monetize those videos specifically.
- Google+ Real-Time Videos – Google+ now allows you to post videos to your stream in real-time. All you have to do is hook up your web cam and sign into your Google+ account. Click on the video icon in your share box and start recording. Share it publicly or to specific circles. Instant video marketing.
- Your Website Introduction – What’s on the home page of your website? Why not post a video introduction to engage your site visitors and invite them to take some action?
- Edutainment Infomercial – This strategy can take on any number of faces: YouTube or Vimeo, e-mail marketing, behind a paywall on your website, or a free online video school. You call the shots. It’s your video, man. But if you can entertain, educate, and sell all in one short span, then you can make this strategy pay.
- The Video Webinar – Hold an online seminar and videotape it. With this strategy, you are using technology like GoToMeeting or Google Hangouts to communicate with an audience in real time. While you’re at it, record your webinar and then post the video on YouTube, in your Google+ stream, in your e-mails to your subscriber list, or on your website. You can make it available to the public, put it behind a paywall, or provide it for free to anyone willing to give you their contact information. Any way it goes, it’s a great marketing hook.
Any of these 5 video marketing strategies can work for a variety of businesses and artists. Photographers, small business owners, entertainers, product salesman, the list goes on. What ways can you use videos to increase your reach and marketing panache?
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