How A Blog Promotion Newsletter Improves Your Marketing

What is a blog promotion newsletter? In a word, it’s an e-mail newsletter designed specifically to drive traffic to your blog. But I wouldn’t say it’s a good tool for everyone. It is a good tool if you are a small business with a good size mailing list and you are just making your first foray into Internet marketing.

Let’s say you just started a new blog to add content to your professional small business website on a daily basis. You have no readers. Your ideal readers are the people who shop at your store every week. But you also want to attract new readers. How can you drive steady traffic to your new blog every week without busting your budget?

For new readers, if you use standard search engine optimization techniques and an RSS feed supplemented by a diligent routine of social media marketing, then you should see your blog traffic rise with new readers. But what about existing customers who haven’t seen your blog before?

How To Use Your Current Mailing List To Drive Blog Traffic

You could just tell your existing customers at the point of sale about your new blog and hope they visit on their own. But will they? Not likely. People forget, get busy, and you know the drill.

Another thing you could do is hand them a brochure when they leave the store. But then they could lose it, throw it away, or forget about it. You are really taking your blog’s life in your hands that way. A blog promotion newsletter is much more practical and effective.

You already have their e-mails. You have the list. Let’s use it.

Each week, you write a summary of the past week’s blog posts – nothing too elaborate, just a one or two liner intended to spark some interest – and link to your blog posts from your newsletter. Then you mail the newsletter to your list.

The idea is to spark some curiosity in your newsletter subscribers and use a call to action to get them back to your blog where you can communicate a bit more in-depthly regarding your products, services, and events in your industry. Believe me, it works like a charm.

Your Newsletter Can Even Pick Up New Subscribers

Of course, you can also put a subscription form on your blog (and you should) to encourage new subscribers. Your new subscribers will also revisit your blog because you have taken the time to keep them informed of your postings and give them an opportunity to re-engage with you on your blog.

Typically, a blog can be subscribed to by e-mail or RSS feed. RSS stands for Really Simply Syndication. It’s a type of technology that allows readers a chance to keep up with necessary information they want to track by receiving notices every time a web page is updated. The catch is, you need a special tool called a newsfeed aggregator. There are lots of them on the market and they are free, but not everyone knows how to use them or is patient enough to figure it out. Without a blog promotion newsletter, you’ll lose those readers.

Another way to subscribe is by e-mail. If you look up at the top left corner of this blog post, you’ll see an RSS link and an e-mail subscription link. Those are for the Taylor and Associates Internet Marketing blog. If you click the By E-mail link, you’ll start receiving notices in your e-mail whenever I update this blog.

Ah, but here’s the catch! How many times have you skipped over an e-mail or forgot that you had subscribed to something? I do it all the time.

Blog Promotion Newsletter To The Rescue

In a community like Adams County, Pennsylvania, you’ll find a lot of people who are still trying to figure the Internet out. They don’t know what that By E-mail link is for and they’re afraid to click on it. They might get one of them nasty viruses. But since you already have their e-mail, why ask for it again?

This is where the blog promotion newsletter shines. Your readers are familiar with newsletters because they’ve been receiving them all their lives. The difference is, they can now receive them in their e-mail. And since they know what a newsletter is, they aren’t afraid of it. They’ll accept it. And because they know it’s coming from you, they trust it. They’ll read it. They’ll click the links and get back to your blog.

Like I said in the beginning, a blog promotion newsletter isn’t for everyone, but it is for that small business owner like yourself who has a clientele stuck in the old days and trying desperately to move into the 21st century. Go ahead, ask me how to get a blog promotion newsletter.