What An E-mail Newsletter Does For Your Business

Newsletters are nothing new. They’ve been around for a long time. Last century, they were as common as buttered bread. And they cluttered many a mailbox or retail counter. But have they become obsolete in the digital age?

Absolutely not.

In fact, not only are newsletters not obsolete, but they are more relevant than ever. Only now, you are more likely to get better results by e-mailing your newsletters rather than mailing them. E-mail newsletters are the most effective and cost efficient way to market your business to your hot list of customers.

The High Cost Of Printing Newsletters

Having a print newsletter has become so expensive for so many businesses that a lot of businesses have stopped printing them altogether. But that’s not necessarily the best solution. But I understand.

Here’s what you have to pay for when you hire a company to manage your print newsletter:

The cost of designing your newsletter
The cost of producing content for your newsletter
The cost of printing your newsletter
The cost of mailing your newsletter

How many of those costs can you control? Paper isn’t getting any cheaper nor is postage. In fact, both are going up. The only control you have over design and content is your choice of service provider.

The E-mail Alternative

When it comes to producing an e-mail newsletter, what costs do you have?

The cost of design
The cost of content production
The cost of newsletter circulation platform

The cost of designing your newsletter is a fixed cost. That is, it doesn’t fluctuate based on performance. Rather, you pay a designer a flat fee for designing your newsletter. Content production can be done on a variety of pay models, but it is often a fixed cost as well. You can pay your newsletter service provider a fixed amount for a reasonable number of articles in each issue. Typically, the circulation platform (i.e. Constant Contact, MailChimp, Aweber, etc.) comes with a fixed monthly fee as well (and believe me, it’s a lot cheaper than the costs of printing and postage).

Postage and printing are not fixed costs. You pay based on the number of units you produce. And these are the most expensive part of your newsletter production cycle. Cut them out and you save a bundle.

Different Types Of E-mail Newsletters

Newsletters come in all different styles and types. You can use a newsletter to promote your online content and drive traffic to your blog or website. A blog promotion newsletter is very effective, for instance, in sending traffic back to your blog where you want your readers to engage with you.

You can also use an e-mail newsletter to provide unique content for your subscribers that they don’t get through your blog and website. In order to receive that content, readers have to subscribe to the newsletter. This is a useful marketing strategy because if you provide consistent valuable content through your newsletter, then you can keep your audience engaged. And you can use your newsletter as a platform for selling your products and services to your engaged audience.

A third way to make your e-mail newsletter work for you is to provide timely information and news about your company and your industry. In this instance, your newsletter isn’t so much a sales and marketing tool as it is an information source for a niche audience.

Which Type Of Newsletter Is Right For You?

Every business need is different. The type of newsletter that is right for your business depends on the type and size of list you have, how you attract new subscribers, and your business goals. For a consultation about your e-mail newsletter and how you can take your business into the 21st century, contact Taylor and Associates today for a professional and free consultation.