SEO / local search
Search engine optimization is the process of marketing your website so that you have a better chance of obtaining respectable search engine rankings over time. There are no short cuts. The best policy is to follow the search engine guidelines and best practices of the industry.
Effective search engine optimization (SEO) consists of both on-page and off-page optimization. Both are necessary, but we begin our focus on the on-page aspect of SEO before we go elsewhere.
On-Page SEO
On-page search engine optimization consists of the following essential best practices:
We will evaluate your website to see if there are any improvements to these areas that we can make to give your website a better edge against the competition for your on-page optimization factors.
On-page search engine optimization consists of the following essential best practices:
- Content creation
- Page title and title attributes
- Meta description
- Tags and content categorization
- Photo optimization
- Video optimization
- Internal link structure / navigation
- Permalink structure
- Page load speed
- Duplicate content control
We will evaluate your website to see if there are any improvements to these areas that we can make to give your website a better edge against the competition for your on-page optimization factors.
Off-Page SEO
Off-page search engine optimization is often referred to as link building. We do not engage in link buying schemes, reciprocal linking, or other ineffective or outdated link building methods. The following best practices are recommended for the best results in off-page optimization:
Our goal is to help you promote your website to deliver new targeted traffic and to increase your off-page SEO capital for better advancement within the search engine rankings.
Off-page search engine optimization is often referred to as link building. We do not engage in link buying schemes, reciprocal linking, or other ineffective or outdated link building methods. The following best practices are recommended for the best results in off-page optimization:
- Quantity of inbound links
- Inbound links from high PageRank websites
- Steady growth of inbound links
- Link diversity
- Anchor text of inbound links
- Directory listings
- Local Search listings at Google, Bing, and Yahoo!
- Social bookmarking
- Social networking through Facebook and Twitter
- Blog commenting
- Forum postings
- Article marketing
Our goal is to help you promote your website to deliver new targeted traffic and to increase your off-page SEO capital for better advancement within the search engine rankings.
Keyword Research
All SEO work starts with good keyword research and that's where we start. But we don't just see which keywords are best for the best search engine results.
We find out which ones are right for your business.
Contact us today for a free consultation.
All SEO work starts with good keyword research and that's where we start. But we don't just see which keywords are best for the best search engine results.
We find out which ones are right for your business.
Contact us today for a free consultation.
Local Search Engine Optimization
Local search is a unique game. You can rank for your important keywords, but if you are a local business with a local customer base, then you want to rank in the search engines for your keywords and for local place names. This is what we call geotargeting.
We can help you move up in the search engines for your local area. Whether you are targeting South Central Pennsylvania, Adams County, Harrisburg, or a three county area, we can work on your website's SEO strategy to target the right areas with the right keywords.
Local search is a unique game. You can rank for your important keywords, but if you are a local business with a local customer base, then you want to rank in the search engines for your keywords and for local place names. This is what we call geotargeting.
We can help you move up in the search engines for your local area. Whether you are targeting South Central Pennsylvania, Adams County, Harrisburg, or a three county area, we can work on your website's SEO strategy to target the right areas with the right keywords.
Your first consultation is free. Let us help you with your search engine optimization needs and reach your target market the right way.
We like working with local companies. Our search engine optimization services are available to small businesses in Adams County, York County, Cumberland County, and Dauphin County, Pennsylvania. But if you live outside this area, we’ll still work on improving your on-page and off-page optimization.
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