Over my years of being a content provider – both for myself and my clients – I have seen a lot of debate over what constitutes great content and, equally important, what makes great SEO. Many search engine optimizers and content producers are of the opinion that the two are separate. You “create” content and you “perform” SEO. I have a different opinion.
I don’t believe you can separate the two. Great content is great SEO.
It’s not that you have to merge two equal considerations into one product. It’s more that you shouldn’t see them as separate processes or separate functions. As soon you publish your content online, it becomes SEO content. It is optimized for something. It may not be optimized for what you want it to be optimized for. It may not be optimized for what is effective for your business, but it is optimized for something.
In other words, all content is fodder for the search engine robots. And those robots, or spiders, or crawlers, or whatever you choose to call them, will interpret them. They can’t NOT interpret them.
However the search engines choose to interpret your content is the final result of your optimization. Therefore, you might as well take great strides to actively pursue an optimization strategy that is effective at targeting the audience you want to attract to your content. Don’t be passive. Don’t just assume the search engines will interpret your content correctly. Write it in such a way that they interpret it the way you want them to in order to reach the audience you are trying to reach.
When you approach your content in that way, you’ll be the most effective search engine optimization content writer on the planet. That’s what the professionals do. That’s what we do. And that’s what you should do too.
Related posts:
Comments
Powered by Facebook Comments