When it comes to improving your website’s page load time, all it takes is one little trick. Five minutes of your time.
But why would you want to improve your page load time? A couple of reasons.
First, the search engines care about page load time. It could affect your rankings. And secondly, with faster page load times, your pay-per-click quality scores will be higher. That could lead to higher click-through rates and better conversions. If you want more website traffic and higher revenues, then you should care about improving your website page load time.
So what’s the one little trick? It involves your .htaccess file.
Using your FTP client, log onto your web server and download your .htaccess file. It should be in your root folder. If you don’t have one, create one. Be sure to keep a back up in case your code corrupts your website. Add the following lines of code to your .htaccess file.
# Gzip – To compress websites
AddOutputFilterByType DEFLATE text/html text/plain text/xml text/css application/x-javascript text/x-javascript text/php
Those two simple lines of code could increase your website’s page load time by as much as 65%. That’s pretty significant. And it could lead to higher search engine rankings and more traffic to your website.
To test your code and to make sure that your web pages are loading faster, go to http://www.gidnetwork.com/tools/gzip-test.php and enter your website’s URL. You’ll find out if it worked in just a few seconds.
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