Google has said for years that it really cares about unique content. It is often thought that “unique” means something you can’t find anywhere else, as in “no one’s writing about _________.” In a sense, that is what it means, but in a much broader sense what it really means is “no one is writing…
Continue Reading »
Link building is an important activity for building your reputation and increasing your chances for ranking for your key terms in the search engines. I’m not saying you should buy links – in fact, I’d discourage it – or that you should spend tons of money and time chasing low value links (I’d discourage that…
Continue Reading »
Are you an Adams County business owner trying to figure out how to get your website to ranking better? Well, Google has the answer. And before you say “No, they’re just trying to trick you,” try watching the video first. These truly are wise words to business owners who want to improve their SEO. Here’s…
Continue Reading »
Internet marketers like to talk about keywords a lot. But these little boogers aren’t really all that necessary thanks to something called semantic language indexing. Now, I’m not saying you should throw out keywords altogether. I use them. In fact, I use them a lot. But I do as much as possible to avoid stuffing…
Continue Reading »
Where do you get your ideas for blog posts? Here are 5 ways I’ve used to get blog posts ideas and all of these will work for you too. It doesn’t matter what niche you are in or what kind of blog you write, you can generate ideas for blog posts using these easy and…
Continue Reading »
Michael Martinez is a lot smarter than I am, but he starts off with a premise that I’ve been saying for five years now, namely, that the SEO profession has been divided by two extremes – The “content is king” purists and the “link building is gold” extremists. He goes on to say that most…
Continue Reading »
Every now and then you should take some of your old content and repurpose it. If you’ve never done that, then you might wonder just how to repurpose old content. Which content should you repurpose and where should you repurpose it? Let’s start with which content should be repurposed. The best content to re-use for…
Continue Reading »
Over my years of being a content provider – both for myself and my clients – I have seen a lot of debate over what constitutes great content and, equally important, what makes great SEO. Many search engine optimizers and content producers are of the opinion that the two are separate. You “create” content and…
Continue Reading »
If you’re like most of us who write online, you want people to read what you write. Why write it if it isn’t being read. Right? Well, you can write all day long. That doesn’t mean your writing will be read. But if you definitely want to ensure that you never get read, then do…
Continue Reading »
Internet marketers like to break things down into categories. Especially content. But I’m going to break content down into three different categories that you typically don’t hear about. Online content is usually broken down into categories like videos, articles, blogs, etc. Those are fine categories, but let’s do it a little differently. Shall we? On-Page…
Continue Reading »