Link building is an important activity for building your reputation and increasing your chances for ranking for your key terms in the search engines. I’m not saying you should buy links – in fact, I’d discourage it – or that you should spend tons of money and time chasing low value links (I’d discourage that…
Tag Archive: link building
5 Local Search Ranking Factors
When it comes to ranking for your local business, do you know what search engine ranking factors are working for you? There are a ton of them, actually. But I’m going to list 5 of them here. For the most part, local search rankings are powered by universal search ranking factors, but there is a…
Blogger Blogs And Article Marketing
The interesting thing about Blogger blogs is that this is a Google product that doesn’t require any inbound links to rank in the search engines. Typically, when you create a website that website won’t get crawled or indexed by the search engines until it has some inbound links pointing to it. Not so with Blogger…
7 Truths About Online Marketing Today
While considering the plight of small business Internet marketing this weekend, I came up with 7 truths about online marketing right now that cannot be ignored. Quality content is better than quantity Social media is a necessity Building relationships is key Small business search engine marketing is almost all local You can’t improve what you…
3 Google Products That Can Help With Local SEO
If you want your local business website to rank well in Google’s search engine, then there are three Google-owned properties that I would recommend you get familiar with and learn how to use. Two of them have been around a while. The third is less a year old but could be the most important one…
Google Killed The Knol Page
When Google introduced its Knol pages to the public in July 2008, I was skeptical that it would become anything worth writing home about. Three years later, I only know one person (other than myself) who even uses it. An SEO who swears by it. I’ve wondered why other SEOs haven’t sung the praises of…
7 Online Lead Generation Methods That Work
When it comes to online marketing, it’s all about generating leads. Whatever you do, you hope to drive traffic back to your website and close a sale. Here are 7 tried and true online lead generation tactics that still work. Search engine optimization – SEO is nothing more than the process of ranking your web…
Is Your Web Marketing Company Spamming?
While managing my client blogs this morning, I noticed a spam comment, which I quickly sent to the blog’s trash folder. What struck me as unusual (in an ordinary way) is that this blog comment was an obvious spam comment and it was left by someone who should have known better. Before I talk about…
Link Building With Diversity In Mind
So you’ve heard that you should be building links to your South Central Pennsylvania website. Good! But are you going about it the right way? Just to be clear, there is no one way to go about your link building, but there are a lot of ineffective ways. I hope after reading this blog post…
Modern Link Building In 5 Easy Steps
I got this idea from veteran online marketing maven Debra Mastaler. And if you’re wondering what link building is, just suffice it to say that it’s an activity that involves marketing your website’s content using offsite techniques that drive traffic and improve your search engine rankings via inbound links to your web pages. That’s a…