Michael Martinez is a lot smarter than I am, but he starts off with a premise that I’ve been saying for five years now, namely, that the SEO profession has been divided by two extremes – The “content is king” purists and the “link building is gold” extremists. He goes on to say that most…
Tag Archive: links
Conversions: Your Most Important Metric
Conversion is a term used to describe what happens to website traffic as it becomes a sale. It’s the most important metric for small businesses because it tells you how profitable you are. Traffic is a good metric, but if you get a lot of traffic and no sales, what good is it? Unique visitors…
Why Social Media Beats Out Links
In a sense, social media promotion are links. On the other hand, I hope you aren’t doing it just for the links. If so, you probably aren’t doing it right. Social media promotion of your website and blog does two things: It gets other people involved and notifies them that you have something new on…
What Are External Links?
When it comes to building links for your website, there are three types of links. Inbound links – Links on other websites that link back to yours. Internal links – Links that point from one page on your website to another. External links – Links on your site that point to other sites, or pages,…
How Good Customers Can Save Your SEO
More and more, the search engines are looking for sentiment in your content. Even while most SEOs are still preaching the virtues of keywords and links (and, I admit, those are still effective nuts and bolts of search engine optimization), the search engines are getting more sophisticated in using technology that can determine whether a…
Don’t Drink The Theoretical Kool-Aid
I love reading SEO blogs, especially those of the theoretical kind. Two of my favorites are SEO Theory by Michael Martinez and SEO By The Sea, written by Bill Slawski. Both of these men are brilliant. That’s not to say that I always agree with them. I just think they are always interesting. Recently, Mr….
It’s Friday, Do You Know Where Your Links Are?
Link building is an important part of search engine optimization work. Of course, some of the methods are outdated and some are fairly new. Still, building inbound links should not be left to chance by any means. Here is a list of ways that South Central Pa. webmasters can build links to their websites: Leave…