How many people do you know use a cell phone? And how many people do you know use it for searching for information online? Do you see that as an opportunity? Adams County is the most rural county in Pennsylvania yet everyone I know has a cell phone. They use their cell phones for a…
Tag Archive: local marketing
Local New Oxford McDonald’s Goes Viral
Have you ever heard of viral marketing? This is a term that describes what happens when word of mouth gets out of control. Well, the New Oxford McDonald’s experienced that this week when a fundraiser reached incredible proportions. The Backstory Earlier this week, five high schoolers were involved in an automobile accident in which they…
Free E-book Offer: Local Winning
I find myself quite often downloading e-books and subscribing to newsletters just to see what fellow marketers are up to. I’ve found it’s a good way to stay fresh and up to date on my knowledge of SEO, local search, social media, and Internet marketing in general. It’s hard, when you download enough e-books, to…
Is Your Online Business Local Or Global?
When you decide to take your small business online, there are some very specific decisions you’ll need to make. Simply building a website and throwing it into cyberspace hoping that you’ll see a windfall of business just isn’t realistic. One of the most important decisions you’ll have to make is whether your online…
The Importance Of Spying
Do you spy on your competition? You should. The world of search is a very competitive world and it’s getting more competitive every day. As more and more people go online searching for information, more and more companies go online to provide it. There is always someone lurking around the corner to knock you…
Online Coupon Sites Are Great For Local Business
If you like clipping coupons, or you are a store merchant who frequently offers coupons for your customers, then you’ll be delighted to know that the online coupon marketplace is growing. It’s not just getting bigger, it’s exploding! Groupon, the leader in the online coupon market, issued an IPO today for $750 million. Meanwhile, Amazon.com,…
3 Local Internet Marketing Tactics (That Haven’t Caught On – Yet)
Everyone is talking about local internet marketing, but there are three up-and-coming tactics that are really simple to implement yet most local small businesses have not even considered. I think all three may someday be commonplace, but right now they are just getting started. QR Codes – QR codes are fairly new and there’s a…
Local Marketing On Facebook
Local businesses in South Central Pennsylvania wanting to tap into the power of Facebook marketing have more than one option. Facebook actually has a lot of versatility and flexibility built into it. And, surprisingly, you don’t have to spend a lot of time there to use it effectively – especially for local marketing efforts. Here…
West Shore Co-Working Group
Since January of this year, I’ve been leading a co-working group in Mechanicsburg, Pa. We meet at Panera Bread on Carlisle Pike every Wednesday from 9 a.m. to 1 p.m. We’d like you to join us. What Is Co-Working? Co-Working is an interesting idea. People who are accustomed to working on their own – freelancers,…
What Blog Marketing Is All About
Blog marketing has become a very effective method for branding and positioning a business in the marketplace, whether that be the local marketplace or the global marketplace. But what makes blog marketing so effective? Blog marketing is effective for a number of reasons, among them: An invitation to the search engines – Search engines crawl…