Some really smart people conducted a local search study and found out that most people conducting online searches for information about specific businesses search for phone numbers. The next most searched for information are business addresses. Then, hours of operation. Got that? People are not searching for your business to find out what you do,…
Tag Archive: local search
5 Local Search Ranking Factors
When it comes to ranking for your local business, do you know what search engine ranking factors are working for you? There are a ton of them, actually. But I’m going to list 5 of them here. For the most part, local search rankings are powered by universal search ranking factors, but there is a…
Getting To Know Google
Google has added a page to its website called Good To Know. It really does consist of great information that every web user needs to know. And if you plan to use Google’s products and services to market your business, then it’s definitely good to know this stuff. The site is divided into four sections:…
Why Google+ Is Important For Locals
It appears that Google is now telling searchers how many people in their local area have +1ed a particular piece of content. This could be an indicator that Google+ will become ever more important for local businesses in South Central Pennsylvania. But the kicker is, in order for Google to see that information, you’ll have…
Free E-book Offer: Local Winning
I find myself quite often downloading e-books and subscribing to newsletters just to see what fellow marketers are up to. I’ve found it’s a good way to stay fresh and up to date on my knowledge of SEO, local search, social media, and Internet marketing in general. It’s hard, when you download enough e-books, to…
Places: Where Bing Excels
If you talk to most people about search engine results, they’ll tell you that they get the best results from Google. That used to be true 100% of the time. But there are at least two areas where I think Google is losing in search results. The first area is in autos. Yahoo! Autos has…
Is Local Search Making An End Run?
A recent study shows that local search ad revenue will climb over the next four years by almost $3 billion. Of course, that’s not news to those of us who have been keeping on eye on things. What that really means is that Google and Bing (mostly Google) will make a lot of money off…
An Internet Marketing Blog In Adams County, Pa.?
So what’s a nice blog like this doing in a place like Adams County, Pa.? Remember the original version of that old pick up line? While I’ll readily admit that we aren’t exactly prime pickings for romance, I’d like to think that Taylor and Associates does have something to offer the fine folks in Adams…