Google Places gives local businesses a place to list their business and other details for the purpose of attracting local clientele. It’s a really simple concept, but there are some nagging details that could kill your listing if you don’t watch out. That’s why I’ve decided to talk about the 3 types of Google Places…
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Some really smart people conducted a local search study and found out that most people conducting online searches for information about specific businesses search for phone numbers. The next most searched for information are business addresses. Then, hours of operation. Got that? People are not searching for your business to find out what you do,…
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When it comes to publishing your website content online, there are three basic and fundamental truths that you need to keep in mind as you develop a content plan. You have to publish often If you publish too often, then you run the risk of being flagged as a spammer or not being able to…
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If you want your local business website to rank well in Google’s search engine, then there are three Google-owned properties that I would recommend you get familiar with and learn how to use. Two of them have been around a while. The third is less a year old but could be the most important one…
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More and more, the search engines are looking for sentiment in your content. Even while most SEOs are still preaching the virtues of keywords and links (and, I admit, those are still effective nuts and bolts of search engine optimization), the search engines are getting more sophisticated in using technology that can determine whether a…
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With traditional SEO, it’s all about content and links. You write a web page centered on one key phrase, dress it up with images and other eye flutter, then promote it with links. If you’re good at it, you’ll achieve high rankings based on your efforts. If you’re concerned with ranking for a particular geographic…
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Everyone is looking for love. Most of us are looking in the wrong places – you know, like that old Country-Western song. Which is why you’ll find so many online dating sites these days. The interesting thing I’ve found about online dating sites is that you’ll find them in all different colors, shapes, and sizes…
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Local businesses – rural businesses, in particular – may wonder if local SEO is even possible, let alone desirable. I’d say, first of all, it depends on your niche and your geographic location. For the most part, however, I’d say that local SEO is necessary if you expect to get some local business. It is…
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