Are social media metrics good? Klout, a company that claims to measure influence in social media, recently announced that it has updated the way it measures influence. My score went up. Fairly significantly. I’d been hovering around the 32 mark in my Klout score, down from 36 a few months before. Today I discovered my…
Tag Archive: metrics
Are You Confused About ‘True Reach’?
True reach is a term that you may not have heard about if you are not involved in social media marketing. If you are, then you may be confused about what it is exactly. I admit, it is difficult to wrap your head around it, but I’ll attempt to make it easier. The social media…
My Beef With Klout
I’ve been playing around with Klout, a social media metrics tool, for a few weeks now. I mostly like it, but there’s one thing that I haven’t quite got my mind wrapped around yet. That is, namely, the “Influencers” metric. I know what it is. I know what it’s supposed to do. It doesn’t work….