There has been a lot written about domain names. I don’t know how much more I can add, but I can shed a little light on them for small businesses who want to participate in Internet marketing. Here are 6 specific ways that your domain name serves to define your business. Branding- The first, and…
Tag Archive: online marketing
7 Truths About Online Marketing Today
While considering the plight of small business Internet marketing this weekend, I came up with 7 truths about online marketing right now that cannot be ignored. Quality content is better than quantity Social media is a necessity Building relationships is key Small business search engine marketing is almost all local You can’t improve what you…
5 Video Marketing Strategies That Work
Since video marketing has become one of the most effective marketing tactics online, I thought I’d share 5 specific ways you can use video marketing to increase your website traffic, improve your online reputation, and to drive sales conversions on and off of your website. Ready? Here goes. Regular YouTube Channel Programming – You’ve likely…
7 Online Marketing Ideas That Make A Big Splash
When it comes to marketing ideas, you can do two things really well. One is to take an idea and make it big, make it go viral. That’s usually a short term solution that makes a big splash. Then it’s gone. The other is to take the long-term approach. Keep steadily putting things out in…
A Cub Scout Dad Says You Need A Website
My grandson this year is a Webelo. First year Webelo. We were invited to spend the weekend with Boy Scout Troop 88 at Camp Tuckahoe. So the Webelos went and spent all day Saturday and Sunday morning with the Boy Scouts at Camp Tuckahoe. It was a fun weekend. One of the things that happens…
Do You Have Your Gravatar?
Small business owners in Adams County and York County, Pa. can increase their exposure online with one simple tool. It takes about ten minutes to set up a
How To Integrate Your Marketing
Online marketing is still new enough to most Adams and York County businesses that some business owners are at a loss as to where to get started. They’ve been using traditional marketing methods for decades and they aren’t quite ready to abandon them. The good news is, you don’t have to. Why not gradually integrate…
Adams County And Local Online Marketing
How many people do you know use a cell phone? And how many people do you know use it for searching for information online? Do you see that as an opportunity? Adams County is the most rural county in Pennsylvania yet everyone I know has a cell phone. They use their cell phones for a…
Today’s Marketing Is Conversational
People in Adams County, Pa. know what most city slickers are just learning, namely, that markets are conversational. Why is that we’re ahead of the curve ball? In a sense it has to do with our way of life. We still go to farmer’s markets and congregate in the town square to discuss politics, business,…
Is Cyber Monday All Hype?
According to comScore, it’s the biggest online shopping day of the year. But some people are saying it’s a myth. And 57% of Christmas holiday shoppers will do their shopping in brick-and-mortar stores after today. Of course, I’m talking about Cyber Monday. Is it hype, or is it really the day to shop online? Many…