I’m not one for chasing search engine rankings. You can get to the No. 1 spot and still not get any business if your calls to action aren’t strong enough. But if you don’t get any traffic at all, then it doesn’t matter how strong your calls to action are. So you should do what…
Tag Archive: search engine optimization
There’s No Business Like The SEO Business
There are only a few professions where adherents can disagree so much on the fundamentals of the profession and still succeed. SEO is one of them. Politics is an example of another profession where members practicing it have wide and disparate views regarding the profession itself and still manage a successful career. Acting is also…
Are SEO And Web Design Linked?
Search engine optimization, the process of creating content that helps search engines rank web pages for user search queries, is as much tied to website design as it is anything else. At one time, if you wanted your web pages to rank for key terms associated with your business, website design was the least of…
Semantic Language Indexing: What Is It?
Internet marketers like to talk about keywords a lot. But these little boogers aren’t really all that necessary thanks to something called semantic language indexing. Now, I’m not saying you should throw out keywords altogether. I use them. In fact, I use them a lot. But I do as much as possible to avoid stuffing…
Content Is SEO
Over my years of being a content provider – both for myself and my clients – I have seen a lot of debate over what constitutes great content and, equally important, what makes great SEO. Many search engine optimizers and content producers are of the opinion that the two are separate. You “create” content and…
Will Search plus Your World Kill SEO?
Yesterday, Google announced a new direction. Only, it’s not exactly a new direction. They’ve been flirting with personalized search now for a couple of years. But this time, they’re really committing. It’s called Search plus Your World. So what is it and how will it affect search engine optimization as we know it? Search plus…
Why You Need An SEO Consultant
A recent survey reveals that the majority of small business owners would invest all of their marketing budget into SEO if they could choose only one channel. That’s an interesting find because it shows that small business owners recognize that the future of marketing is online. Even more than that, however, the future of marketing…
The Three Content Types
Internet marketers like to break things down into categories. Especially content. But I’m going to break content down into three different categories that you typically don’t hear about. Online content is usually broken down into categories like videos, articles, blogs, etc. Those are fine categories, but let’s do it a little differently. Shall we? On-Page…
Make Your Blog A Branding Bridge
A business blog is a lot of things. It’s an SEO tool. It’s a social media tool. And it’s a branding tool. Just to name a few. Search engine optimization is a webmaster’s effort to increase their search engine rankings by the way they write their onsite content and promote that content offsite. If you…
The Kink In Your SEO Garden Hose
Just when you think you’ve worked hard enough to gain that coveted No. 1 spot in Google’s search rankings, you plummet several pages and find yourself buried with no prospect of rising to the top again. What happened? No one can say for sure (no one except Google), but what likely happened is you were…