A sitemap is a file you create and link to from your website to give the search engines an idea of the pages on your site. They are an XML file that contains information about each of your pages to help the search engines do their job better. You can have a website without a…
Tag Archive: search engines
SEO: What Google Says You’re Doing Wrong
Are you an Adams County business owner trying to figure out how to get your website to ranking better? Well, Google has the answer. And before you say “No, they’re just trying to trick you,” try watching the video first. These truly are wise words to business owners who want to improve their SEO. Here’s…
Why You Need An SEO Consultant
A recent survey reveals that the majority of small business owners would invest all of their marketing budget into SEO if they could choose only one channel. That’s an interesting find because it shows that small business owners recognize that the future of marketing is online. Even more than that, however, the future of marketing…
Is Anchor Text (As We Know It) Dead?
For years SEOs have been preaching exact match anchor text for all your links. For the uninitiated, let’s talk about what anchor text is and why “exact match” has been so important. Definition of Anchor Text Plain and simple, anchor text is the phrase you use to link from one page to another. In this…
What’s A Major Search Engine?
I recently got a chance to look at a report that another Internet marketing firm, a large SEO and web design company, gave to one of its clients. I was appalled at the level of inaccuracies in the report and the attempt to snow the client. Without getting into the list of bogus keywords the…
Places: Where Bing Excels
If you talk to most people about search engine results, they’ll tell you that they get the best results from Google. That used to be true 100% of the time. But there are at least two areas where I think Google is losing in search results. The first area is in autos. Yahoo! Autos has…
Is Twitter SEO Friendly?
If you live and work in South Central Pennsylvania, or run a business in this area, then you may have heard of something called Twitter. It’s not a bird, though their logo mascot is a rather funny-looking bird. So you’ve got your Central Pa. website up and running and you are wondering how to promote…
Is Local Search Making An End Run?
A recent study shows that local search ad revenue will climb over the next four years by almost $3 billion. Of course, that’s not news to those of us who have been keeping on eye on things. What that really means is that Google and Bing (mostly Google) will make a lot of money off…
What Blog Marketing Is All About
Blog marketing has become a very effective method for branding and positioning a business in the marketplace, whether that be the local marketplace or the global marketplace. But what makes blog marketing so effective? Blog marketing is effective for a number of reasons, among them: An invitation to the search engines – Search engines crawl…