Just a quick note to make an announcement. And, no, I’m not going to promise to drop gas prices to $2.50 a gallon. What I will say is that Taylor and Associates is going to adopt a 3-day blogging schedule. From here going forward we will post to this blog on Monday, Wednesday, and Friday….
Tag Archive: small business
What Is The Rich Snippets Testing Tool?
First things first. What are rich snippets? Here’s how Google defines the term: With rich snippets, webmasters with sites containing structured content—such as review sites or business listings—can label their content to make it clear that each labeled piece of text represents a certain type of data: for example, a restaurant name, an address, or…
A Tale Of Two Internets
Amy Kunkle had a nice little business going until Groupon called. If you’re not familiar with Groupon, they pretty much invented the “daily deal” online. They’ve become quite popular, but the horror stories are growing fast. Amy Kunkle’s is merely one that I’ve heard about. Here’s the nutshell: Groupon’s salesman talked her into selling a…
Is Blogging On The Decline?
As someone who has made his living primarily from blog ghostwriting for more than five years now, I’ve got to say that my business has not wavered one bit. OK, to be honest, I did take a slight hit when the economy went south directly after the last presidential election, but it’s held pretty steadily…
Conversions: Your Most Important Metric
Conversion is a term used to describe what happens to website traffic as it becomes a sale. It’s the most important metric for small businesses because it tells you how profitable you are. Traffic is a good metric, but if you get a lot of traffic and no sales, what good is it? Unique visitors…
Why You Need An SEO Consultant
A recent survey reveals that the majority of small business owners would invest all of their marketing budget into SEO if they could choose only one channel. That’s an interesting find because it shows that small business owners recognize that the future of marketing is online. Even more than that, however, the future of marketing…
6 Types Of Online Videos
Even small businesses can get in on the online video marketing game. Small businesses in Adams and York counties, Pennsylvania even. But what kind of video is best for your business? There are quite a few different video formats you can use to increase traffic to your website and improve website engagement. Here are 6…
Is Small Business SEO Too Hard?
More than one blog have discussed Google’s policies toward big businesses versus its policies toward small businesses. Should small business owners be worried? Until now, small businesses have had no problem getting indexed or ranked in Google – if they knew how to do it. Many small business owners don’t have the time to go…
Stand Up, Get Funny, Break Loose
I think this is an interesting story. Funny man Louis CK built his reputation as a comic through traditional media. You know, TV, DVDs, nightclubs, etc. But now he’s going out on his own and delivering his own material through his website. He doesn’t need traditional media any more. I think there are two things…
Google+ Accounts For Business Are Here
If you’ve been waiting for Google+ accounts for business – or even if you haven’t – then they’re here. Warning, though: You’ll have to jump through a couple of hoops to get it up and running. If you haven’t heard of Google+ or you’re not sure you want a Google+ account, then you might want…