While considering the plight of small business Internet marketing this weekend, I came up with 7 truths about online marketing right now that cannot be ignored. Quality content is better than quantity Social media is a necessity Building relationships is key Small business search engine marketing is almost all local You can’t improve what you…
Tag Archive: social media marketing
Should You Outsource Social Media?
There are plenty of companies out there that will take your money and tell you they are managing your social media presence. Some of them are quite good at what they do, but it will cost you. Others will just take your money. We recommend you manage your own social media, for the most part….
Make Your Blog A Branding Bridge
A business blog is a lot of things. It’s an SEO tool. It’s a social media tool. And it’s a branding tool. Just to name a few. Search engine optimization is a webmaster’s effort to increase their search engine rankings by the way they write their onsite content and promote that content offsite. If you…
Are You Using These Online Marketing Channels?
I thought I’d just quickly share 19 online marketing channels you can use right now, today. Are you using these effectively? Your website – Your company website should be the hub of your online marketing efforts. Your company blog – A company blog can be used in many ways – branding, targeted marketing, link building,…
What Is Viral Marketing?
You may have heard the term “viral marketing.” If you have, kudos to you. It’s a fairly new term. In fact, it was coined in 1997 when Hotmail, now owned by Microsoft, persuaded millions of people within months to sign up for a free e-mail account. That was the first true viral marketing campaign. Since…
Local Marketing On Facebook
Local businesses in South Central Pennsylvania wanting to tap into the power of Facebook marketing have more than one option. Facebook actually has a lot of versatility and flexibility built into it. And, surprisingly, you don’t have to spend a lot of time there to use it effectively – especially for local marketing efforts. Here…
Who’s The Real Social Media Expert?
I’ll be honest with you. I don’t like the terms “expert,” “guru,” “ninja,” or “rock star” in describing a profession. These words have become chic, however. Especially online. In just about every corner of the Web you’ll run across a ninja, expert, or guru on some topic. I hardly ever follow them on Twitter, nor…
An Internet Marketing Blog In Adams County, Pa.?
So what’s a nice blog like this doing in a place like Adams County, Pa.? Remember the original version of that old pick up line? While I’ll readily admit that we aren’t exactly prime pickings for romance, I’d like to think that Taylor and Associates does have something to offer the fine folks in Adams…