When it comes to marketing ideas, you can do two things really well. One is to take an idea and make it big, make it go viral. That’s usually a short term solution that makes a big splash. Then it’s gone. The other is to take the long-term approach. Keep steadily putting things out in…
Tag Archive: viral marketing
Local New Oxford McDonald’s Goes Viral
Have you ever heard of viral marketing? This is a term that describes what happens when word of mouth gets out of control. Well, the New Oxford McDonald’s experienced that this week when a fundraiser reached incredible proportions. The Backstory Earlier this week, five high schoolers were involved in an automobile accident in which they…
What Is Viral Marketing?
You may have heard the term “viral marketing.” If you have, kudos to you. It’s a fairly new term. In fact, it was coined in 1997 when Hotmail, now owned by Microsoft, persuaded millions of people within months to sign up for a free e-mail account. That was the first true viral marketing campaign. Since…