Search engine optimization, the process of creating content that helps search engines rank web pages for user search queries, is as much tied to website design as it is anything else. At one time, if you wanted your web pages to rank for key terms associated with your business, website design was the least of…
Continue Reading »
Google Places gives local businesses a place to list their business and other details for the purpose of attracting local clientele. It’s a really simple concept, but there are some nagging details that could kill your listing if you don’t watch out. That’s why I’ve decided to talk about the 3 types of Google Places…
Continue Reading »
One question many small business owners ask is whether or not WordPress can be used for designing websites. And the answer is a big, fat resounding “Yes!” WordPress makes for a great content management system for small businesses. I like WordPress because it’s easy to use and you don’t have to know any coding languages…
Continue Reading »
Want to increase your sales during a special time of year? Why not try coupons? You can include coupons on your business website, in your e-mail newsletter, or off site (say, on your Facebook page). Coupons are a great way to encourage more purchases and to bring back old customers to your restaurant or retail…
Continue Reading »
Every now and then we like to highlight our local customers. Today we’re focusing on Rocco’s Pizza in York Springs. The website we designed for them was done in Joomla! If you’re wondering what the “Evolution of a Pizza” graphic is on the left side of the screen, that’s a video. Be sure to click…
Continue Reading »
If you don’t think Google Places is important, think about this. Over the weekend, I helped a client hit page one in Google by doing two things: Writing one page of content for its website Claiming its listing in Google Places Within 24 hours, that business was ranked No. 4 in Google for a key…
Continue Reading »
Many people today are used to the old economic paradigm: Time = Money. Or, to use the variable standard … T = M where T is time and M is money. Translated, it means if you have placed the value of your time at $50/hour and you spend one hour waiting for an appointment to…
Continue Reading »
I went to meet with a client this morning to interview him for his About Us page. This is one of the most important pages on your website and will likely get more traffic than any other if done right. So I wrote down 7 questions to ask during the interview. These 7 questions will…
Continue Reading »
When you decide to take your small business online, there are some very specific decisions you’ll need to make. Simply building a website and throwing it into cyberspace hoping that you’ll see a windfall of business just isn’t realistic. One of the most important decisions you’ll have to make is whether your online…
Continue Reading »
Internet marketing has come a long way since the invention of the World Wide Web in 1990. As early as 1991, there were Internet marketers using the newly created Web to earn new business. And they’ve been doing it ever since. These days, you hear a lot about Twitter, Facebook pages, social media, video marketing,…
Continue Reading »